18. January 2017

The five truths of storytelling: How does the translation of blog articles work?

Blog articles are something with which I have had increasing contact over the last 18 months through my corporate customers in the IT industry. They serve a specific purpose: corporate blogging. Corporate blogging has become an important online communication tool. It allows companies to speak directly to customers and promotes bilateral dialogue using features like …

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30. June 2016

The mystery of transcreation: Good style takes time

Demanding direct customers who want a flowing translation into German and aren’t hung up on sticking rigidly to the original text? The number of my customers who don’t simply want a translation, but who want their text completely rewritten in the target language, is growing. This is where we move into the realms of ‘transcreation’. …

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